As the commercial world grows, we see more and more businesses acclimate the new experiential marketing strategies. This development exhibits the attempt to bridge the gap between brands and customers. A part of the methods comprised in experiential marketing is mobile tour marketing. Fundamentally, it is a series of promotional events taking place in several locations.
Mobile tour marketing refers to the idea of organizing events that cater to a specific demographic of customers. The objective is to present new products to the ideal target audience. The execution is ideally given way in an active place to ensure large groups of potential customers. The venues for said events may vary. They may range anywhere between a business parking lot or the inside of a mall. The convenience of the customers plays an important role when deciding the venue. The company can bear the sponsorship for a large-scale tour.
The planning process of a mobile marketing tour can be tedious and multi-dimensional. It requires vital arrangement strategies and attention to detail. The preparatory tactics must be set by foreseeing and presuming the potential obstacles or hurdles. A hardworking and talented group of people can arrange a successful tour that delivers its purpose. Assembling a marketing tour is an upward ladder consisting of conception, planning, production, and effective execution as steps. Mobile tour marketing is the instigation of an experiential brand event in multiple cities over a selected period.
A well-planned marketing tour typically calls for designated branded vehicles, tents, stages, performers, etc. The production is also subject to custom experiential marketing actions. Marketing tours can be brutal on the pockets. Therefore brands are inclined to leverage their investment by advertising on Instagram, posters, and billboards. They also resort to the incorporation of people with influential backgrounds into the tours.
Planning a full-fledged marketing tour can be time-consuming. The ideal preparatory time is three months in most cases. The arranging of the tour vehicle and other experiential components is an important function. The wheels of these tour vehicles bring the brand to the people. It can be a thrilling and stimulating experience when channeled through concerts, fairs, and festivals.
Tips for Mobile tour marketing
First and foremost, the team needs to decide the location. The target audience of the product determines the location of the marketing tour. Appropriate planning of the route of the tour can maximize the reach and yield.
Pay heed to the vehicle selection process. Budget, accessibility, drivability, insurance and Maintainance, structure, and utility are the necessary considerations of the selection process.
An offline tour must establish an online presence in the form of an online landing page. A portal that displays the tour updates to keep the audience informed about schedules, locations, announcements, etc.
Use the influence of social media to lure people into participation. Create an impactful presence on social media platforms to instill excitement among the people.
Mobile tour marketing can boost brand engagement and bring your efforts to fruition.